SCUFFSurge turns the energy of the night into a living price — rising when the crowd heats up, stabilizing when it cools, and pulling people in with real urgency. It reacts to friend clusters, time of night, tap-through waves, and movement across the city, creating a dynamic value that matches the moment instead of a static number.

Your base price stays untouched; uplift becomes momentum. Surge drives faster decisions, fewer abandoned checkouts, and fuller rooms — making every event feel alive. It’s not “higher prices.” It’s real-time demand, finally visible, finally usable, finally in your control.